The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?
Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?
Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?
Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?
The sports industry’s evolution into an entertainment business continues to leverage an appeal to a broader market.
Digitalisation continues to be the movement sports business is making to persevere through COVID19, how long could it go on?
Multi-sector partnerships, digitalised fan engagement and event diversification, are what’s in store for this weeks wrap-up.
COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.
Jake Paul will feature for the undercard for the return of Tyson and Jones Jr. What does this teach the sports industry?
This weeks sport business news includes sport leveraging new audiences across healthcare, fitness, technology and Esports.