Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!
A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!
2020 was a year like no other for the world. I bet you can’t wait to see what 2021 has in store, click here to find out!
This weeks edition of sports business involves Disney disturbing the broadcasting world, Asian football scaling up and Formula 1 going eco-friendly!
Esports and the Premier League have established one of the fastest-growing relationships in sport. What does the future hold?
Sports business this week sees PlayStation pull off a cheeky marketing gimmick, Khabib step into telecoms and Wrexham AFC embark on a new chapter.
Power moves in esports, viewership continues to peak, and new stadium experiences are underway!
AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.
The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?