Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
Tag Archives: ESports
The AST-wrap up: sport is becoming bigger than itself
Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!
The AST Wrap: Innovation, partnerships and culture
A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!
What trends can the sports industry expect in 2021?
2020 was a year like no other for the world. I bet you can’t wait to see what 2021 has in store, click here to find out!
The AST Wrap-up: broadcasting, sponsorship, esports and more!
This weeks edition of sports business involves Disney disturbing the broadcasting world, Asian football scaling up and Formula 1 going eco-friendly!
What impact will esports make in the Premier League?
Esports and the Premier League have established one of the fastest-growing relationships in sport. What does the future hold?
The AST wrap-up; Khabib’s next venture, Wrexham to Hollywood and PlayStation make noise
Sports business this week sees PlayStation pull off a cheeky marketing gimmick, Khabib step into telecoms and Wrexham AFC embark on a new chapter.
The AST Wrap-up: virtualisation, viewership and new stadium experiences
Power moves in esports, viewership continues to peak, and new stadium experiences are underway!
The AST Wrap-up: esports, the winter games and the future of sports marketing
AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.
The AST wrap-up; your weekly edition of sports business news
The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?
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Sharing lessons sports professionals can learn through sports content 