The AST wrap-up; your weekly edition of sports business news

The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?

The AST wrap-up; a new era for fan engagement in sport

Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?

What does sports ‘streamification’ hold for the future of sports broadcasting?

Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?

AST weekly wrap-up; the youth continue to influence sports content

Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?

The AST wrap-up; the sports industry’s evolving into an entertainment business

The sports industry’s evolution into an entertainment business continues to leverage an appeal to a broader market.

The AST wrap-up; Digitalisation continues to dominate the sports industry

Digitalisation continues to be the movement sports business is making to persevere through COVID19, how long could it go on?

The AST wrap-up edition 6; partnerships, digitalisation and innovation

Multi-sector partnerships, digitalised fan engagement and event diversification, are what’s in store for this weeks wrap-up.

Has COVID19 been a blessing in disguise for fan engagement in sport?

COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.

What does Jake Paul’s return to boxing teach the sports industry?

Jake Paul will feature for the undercard for the return of Tyson and Jones Jr. What does this teach the sports industry?

Ash’s Sports Talk, your second weekly sports-business wrap-up

This weeks sport business news includes sport leveraging new audiences across healthcare, fitness, technology and Esports.