Eye-catching marketing moments from Super Bowl LV

We all know Tom Brady was the winner on the pitch last weekend. However, we haven’t discovered who took the W’s on the marketing front for this year’s Super Bowl.

Sports industry crossovers: is this the best marketing move for athletes?

Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?

Exclusive interview with Sophie Davis, Social Media Manager and Commercial Writer for Swansea City A.F.C.

Sophie is a trailblazing woman who has done great things in the football industry at Swansea A.F.C. Click here to see how her sports career successes unfolded.

The AST wrap-up; your weekly edition of sports business news

The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?

The AST Wrap-up: illustrious innovations continue to evolve the sporting landscape

The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!

The AST wrap-up; a new era for fan engagement in sport

Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?

The AST wrap-up; the sports industry’s evolving into an entertainment business

The sports industry’s evolution into an entertainment business continues to leverage an appeal to a broader market.

Has COVID19 been a blessing in disguise for fan engagement in sport?

COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.

The AST Weekly sports business wrap-up: 120720

This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.