The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?
The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!
Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?
The sports industry’s evolution into an entertainment business continues to leverage an appeal to a broader market.
COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.
This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.