We all know Tom Brady was the winner on the pitch last weekend. However, we haven’t discovered who took the W’s on the marketing front for this year’s Super Bowl.
Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?
Sophie is a trailblazing woman who has done great things in the football industry at Swansea A.F.C. Click here to see how her sports career successes unfolded.
The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?
The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!
Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?
The sports industry’s evolution into an entertainment business continues to leverage an appeal to a broader market.
COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.
This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.