The Sidemen x Leyton Orient: an innovative partnership the sports industry must acknowledge

The Sidemen collaboration with Leyton Orient is a big step forward for sports culture. What can the sports industry learn from this?

If KSI vs Jake Paul happens, what does the future hold for content creators and sport?

KSI and Jake Paul have cracked every digital algorithm in the book on the internet; they’re not far off doing the same in the sports industry.