Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?
This week, DAZN announced its global launch over 200 territories. What more is left for the network to become the ‘The Netflix of Sports’?
Sport has revolutionised into an era where it has become a new and exciting global entertainment business. Click here to see which key events have been a vital part of the process.