Israel Adesanya: how does his personal brand enhance his marketability?

Israel Adesanya is one of the UFC’s established stars in this era, and a lot of that star power comes from his personal brand.

Exclusive Interview with Diego Colin: Social Media Coordinator at the Professional Fighters League

Ever wondered what it’s like working at the Professional Fighters League? Well, Diego here’s to give you some insight!

Viddal Riley: how does his personal brand enhance his marketability?

You ever wondered how an upcoming boxer could build their personal brand to create their own opportunities? Well, you’ll want to read this!

Jorge Masvidal: how does his personal brand enhance his marketability?

Jorge Masvidal is gradually growing into one of the UFC’s stars in this generation. Jorge is an innovative athlete who’s playing the game well; here’s how.

Exclusive Interview with Dominic Quantrill: Founding Partner of The Quantrill Partnership

Keen to hear which industry trends will shape the future? What exactly makes a powerful brand partnership? Well, Dominic has you covered this week.

Mojahed Fudailat’s UFC parody series: a lesson in meme marketing

Have you ever wondered who’s behind these hysterical UFC parody videos? Well, meet Mojahed Fudailat , who’s taught us all many lessons about meme marketing.

Exclusive interview with Sophie Davis, Social Media Manager and Commercial Writer for Swansea City A.F.C.

Sophie is a trailblazing woman who has done great things in the football industry at Swansea A.F.C. Click here to see how her sports career successes unfolded.

Mike Tyson vs Roy Jones: a powerful marketing strategy to reach every audience possible

Mike Tyson vs Roy Jones Jnr is today, and there are very few sporting events that have tapped into every audience possible. Take a look at how this legendary bout has done precisely that.

What can football clubs do to turbocharge their content strategy?

With millions of followers, lucrative net worths and worldwide influence. Surely, there’s no room for improvement? Well, you thought wrong!