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Ariel Helwani- The journalist’s personal brand

Ariel Helwani has become one of the most pivotal names amongst MMA journalism. However, hwo has he built his personal brand?

Israel Adesanya is one of the UFC’s established stars in this era, and a lot of that star power comes from his personal brand.

Want to hear about the key sports industry trends to look out for? Well, Ben’s your man!