What can traditional athletes learn from YouTube Boxer’s? – Edition 1

The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation. It’s gotten to a point where traditional athlete’s have many lessons to benefit from with how this new cohort of athlete’s have marketed themselves.

Israel Adesanya x Dan Hooker collaboration: the influence of athlete-driven marketing in combat sports

UFC champion, Israel Adesanya & lightweight veteran, Dan Hooker, have collaborated on some YouTube content which illustrates the impact of athlete-driven marketing across the combat sports landscape. Check it out!

How can you support your clients to maximise impact for national campaigns?

The sports industry is a lucrative sector that attracts attention from audiences beyond sport. County FAs have utilised various national campaigns to follow this theme, give this blog a read to discover more.

Oporto Sports Series: What can we learn about how County FA’s have utilised the Women’s Euros 2022 to best promote their services?

The Women’s Euros 2022 has been a huge marketing opportunity for various organisations to maximise impact. Throughout my experience working for Oporto Sports, I couldn’t help but share how some of my clients used this opportunity to boost their brand awareness.

#WEUROS2022 Weekly Round-Up: What content stood out this week and why?

The Women’s Euros so far has gotten off to a flying start! It’s only right I put a content series together that reflects on the content that stood out week by week.

Lesson 3 about the metaverse: Wallets, marketplaces, big projects, virtual worlds and more

Each week, you’re learning more and more about how YOU can benefit from the metaverse. There’s still more knowledge to gain through this blog.

Lesson 2 about the metaverse: diverse content creation, blockchain, cryptocurrency and more

The metaverse is being taken seriously across the digital world, especially with the diversification of content, introduction of digital currencies and more.