Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?
This week, DAZN announced its global launch over 200 territories. What more is left for the network to become the ‘The Netflix of Sports’?
Another proactive week for sports business. Leeds United look to ‘Roc the Nation’, Women’s Tennis enters into a new fan engagement era and more!
Mike Tyson vs Roy Jones Jnr is today, and there are very few sporting events that have tapped into every audience possible. Take a look at how this legendary bout has done precisely that.
The Sidemen collaboration with Leyton Orient is a big step forward for sports culture. What can the sports industry learn from this?
Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.
Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?
The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?
The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!
This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?