Mojahed Fudailat’s UFC parody series: a lesson in meme marketing

Have you ever wondered who’s behind these hysterical UFC parody videos? Well, meet Mojahed Fudailat , who’s taught us all many lessons about meme marketing.

The AST wrap-up: Uefa x TikTok, BBC x Bellator MMA and more!

Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?

Eye-catching marketing moments from Super Bowl LV

We all know Tom Brady was the winner on the pitch last weekend. However, we haven’t discovered who took the W’s on the marketing front for this year’s Super Bowl.

Exclusive interview with Sophie Davis, Social Media Manager and Commercial Writer for Swansea City A.F.C.

Sophie is a trailblazing woman who has done great things in the football industry at Swansea A.F.C. Click here to see how her sports career successes unfolded.

Could Floyd Mayweather vs Logan Paul be the most marketable event in sporting history?

Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?

The story of DAZN edging closer to becoming the Netflix of Sports

This week, DAZN announced its global launch over 200 territories. What more is left for the network to become the ‘The Netflix of Sports’?

The AST Wrap-Up: Leeds United, power moves for Women’s Tennis and Paris 2024 revamps their venue operations strategy

Another proactive week for sports business. Leeds United look to ‘Roc the Nation’, Women’s Tennis enters into a new fan engagement era and more!

Mike Tyson vs Roy Jones: a powerful marketing strategy to reach every audience possible

Mike Tyson vs Roy Jones Jnr is today, and there are very few sporting events that have tapped into every audience possible. Take a look at how this legendary bout has done precisely that.

The Sidemen x Leyton Orient: an innovative partnership the sports industry must acknowledge

The Sidemen collaboration with Leyton Orient is a big step forward for sports culture. What can the sports industry learn from this?

The AST wrap-up: impact, impact, impact!

Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.