The AST wrap-up: impact, impact, impact!

Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.

How will Augmented Reality enhance future fan engagement in sport?

Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?

The AST wrap-up; your weekly edition of sports business news

The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?

The AST Wrap-up: illustrious innovations continue to evolve the sporting landscape

The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!

SportsProMedia’s 50 most marketable athletes; what does this mean for the future of sports marketing?

This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?

What can sports marketers’ learn and apply from the new Netflix documentary, ‘the social dilemma’?

Are you a sports marketer? If so, this is a must-read to understand how ‘the social dilemma’ can positively impact your role.

The AST wrap-up; a new era for fan engagement in sport

Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?

What does sports ‘streamification’ hold for the future of sports broadcasting?

Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?

AST weekly wrap-up; the youth continue to influence sports content

Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?

The AST wrap-up; the sports industry’s evolving into an entertainment business

The sports industry’s evolution into an entertainment business continues to leverage an appeal to a broader market.