Exclusive Interview with Diego Colin: Social Media Coordinator at the Professional Fighters League

Ever wondered what it’s like working at the Professional Fighters League? Well, Diego here’s to give you some insight!

Viddal Riley: how does his personal brand enhance his marketability?

You ever wondered how an upcoming boxer could build their personal brand to create their own opportunities? Well, you’ll want to read this!

Jorge Masvidal: how does his personal brand enhance his marketability?

Jorge Masvidal is gradually growing into one of the UFC’s stars in this generation. Jorge is an innovative athlete who’s playing the game well; here’s how.

Exclusive interview with Rina Anthony Rasolofoniaina: Senior Social Media Manager at ONE Championship

Ever wondered what it’s like working at ONE Championship? How seriously does ONE take meme marketing? Rina joins me for this interview to discuss all things marketing.

Mojahed Fudailat’s UFC parody series: a lesson in meme marketing

Have you ever wondered who’s behind these hysterical UFC parody videos? Well, meet Mojahed Fudailat , who’s taught us all many lessons about meme marketing.

The AST wrap-up: Uefa x TikTok, BBC x Bellator MMA and more!

Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?

Eye-catching marketing moments from Super Bowl LV

We all know Tom Brady was the winner on the pitch last weekend. However, we haven’t discovered who took the W’s on the marketing front for this year’s Super Bowl.