The AST wrap-up; record-breaking viewership, new sports content and sport development

This week of sports business has consisted of Instagram imitating TikTok to bring in new audiences; The NBA use sport used for development and English Football reaches new peaks in viewership.

The AST wrap-up, edition five

It’s been a digitally influenced week of sports business. From Twitch pushing boundaries in sport, Facebook stepping back into the game and eCommerce continues to flourish in Asia.

The AST weekly sports business wrap-up, edition four

Combat sport continues to push boundaries, technology remains the industries savior and rivals become allies in Rugby.