The Women’s Euros 2022 has been a huge marketing opportunity for various organisations to maximise impact. Throughout my experience working for Oporto Sports, I couldn’t help but share how some of my clients used this opportunity to boost their brand awareness.
Bellator MMA is growing to becoming one of the most exciting MMA promotions. How does their content strategy contribute to this achievement?
The UFC is a leading company in the combat sports landscape with a powerful strategy to build authentic connections with its audience. Click here to see how they do it.
There’s a new boxing promotion on the horizon known as ‘Showstar Boxing’ who are bringing an influencer exhibition card entitled ‘UK vs USA’. What can they do through content creation to empower this event?
This year has been an unorthodox one across the sports industry and content creation has upgraded from being ‘king’ to golden!
This year has been an unorthodox one across the sports industry but influencer-led sport continues to lead the way.