Oporto Sports Series: What can we learn about how County FA’s have utilised the Women’s Euros 2022 to best promote their services?

The Women’s Euros 2022 has been a huge marketing opportunity for various organisations to maximise impact. Throughout my experience working for Oporto Sports, I couldn’t help but share how some of my clients used this opportunity to boost their brand awareness.

How can Showstar Boxing maximise its first event through content creation? 

There’s a new boxing promotion on the horizon known as ‘Showstar Boxing’ who are bringing an influencer exhibition card entitled ‘UK vs USA’. What can they do through content creation to empower this event?

Sports industry trends to look out for in 2022- content isn’t king, it’s golden

This year has been an unorthodox one across the sports industry and content creation has upgraded from being ‘king’ to golden!

Sports industry trends to look out for in 2022- Influencer-led sport

This year has been an unorthodox one across the sports industry but influencer-led sport continues to lead the way.