Exploring the Content Strategy of Bellator MMA

Bellator MMA is growing to becoming one of the most exciting MMA promotions. How does their content strategy contribute to this achievement?

How can Showstar Boxing maximise its first event through content creation? 

There’s a new boxing promotion on the horizon known as ‘Showstar Boxing’ who are bringing an influencer exhibition card entitled ‘UK vs USA’. What can they do through content creation to empower this event?

Sports industry trends to look out for in 2022- content isn’t king, it’s golden

This year has been an unorthodox one across the sports industry and content creation has upgraded from being ‘king’ to golden!

Sports industry trends to look out for in 2022- Influencer-led sport

This year has been an unorthodox one across the sports industry but influencer-led sport continues to lead the way.

Israel Adesanya: how does his personal brand enhance his marketability?

Israel Adesanya is one of the UFC’s established stars in this era, and a lot of that star power comes from his personal brand.

Jorge Masvidal: how does his personal brand enhance his marketability?

Jorge Masvidal is gradually growing into one of the UFC’s stars in this generation. Jorge is an innovative athlete who’s playing the game well; here’s how.

Exclusive interview with Tom Lloyd: Communications and Content Manager at Sport Industry Group

Interested in exploring life as a sports journalist, want some advice about getting a career in sport? Well, don’t worry, Tom’s got you covered!