For the first time, Logan Paul will be featuring at WWE’s WrestleMania event! It’s a significant move for sports culture, here’s why.
Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?
Did Conor McGregor really lose UFC 257? Naomi Osaka leads on female empowerment and how is Triller causing the sports industry to pivot?
Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?
MMA vs Boxing, the ongoing debate combat sports fans have been having for an eternity without a conclusion, until now…
Khabib Nurmagomedov is the cash cow of the UFC right now. However, what can you apply from his legacy to support yours?