Sports industry crossovers: is this the best marketing move for athletes?

Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?

The AST wrap-up: Triller’s fight club could change everything

Did Conor McGregor really lose UFC 257? Naomi Osaka leads on female empowerment and how is Triller causing the sports industry to pivot?

Could Floyd Mayweather vs Logan Paul be the most marketable event in sporting history?

Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?

MMA vs Boxing; which sport has the more efficient business model?

MMA vs Boxing, the ongoing debate combat sports fans have been having for an eternity without a conclusion, until now…

Khabib Nurmagomedov, what can we learn from ‘The Eagle’s’ attitude in and out of the Octagon?

Khabib Nurmagomedov is the cash cow of the UFC right now. However, what can you apply from his legacy to support yours?