Ever wondered what makes an effective sports sponsorship? Well, Arnaud has you covered in this week’s exclusive interview!
Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!
This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?