Exclusive interview with Arnaud Sivignon: Commercial Coordinator at the International Tennis Federation

Ever wondered what makes an effective sports sponsorship? Well, Arnaud has you covered in this week’s exclusive interview!

The AST wrap-up: Uefa x TikTok, BBC x Bellator MMA and more!

Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?

The AST Wrap-up: illustrious innovations continue to evolve the sporting landscape

The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!

SportsProMedia‚Äôs 50 most marketable athletes; what does this mean for the future of sports marketing?

This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?