Ever wondered what makes an effective sports sponsorship? Well, Arnaud has you covered in this week’s exclusive interview!
Tag Archives: commercialisation
The AST wrap-up: Uefa x TikTok, BBC x Bellator MMA and more!
Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
The AST Wrap-up: illustrious innovations continue to evolve the sporting landscape
The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!
SportsProMedia’s 50 most marketable athletes; what does this mean for the future of sports marketing?
This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?
Sharing lessons sports professionals can learn through sports content 