The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation.
Tag Archives: Combat sports
Jake Paul’s inspiration on me fighting the greatest fight of my life
Jake Paul despite being a polarising figure across the combat sports space, he’s proven to make an impact like no other fighter and that in itself has captured my attention. Here’s why.
Exploring the content strategy of the Professional Fighters League
The Professional Fighters League, also known as the PFL, are one of the top combat sports promotions on the planet. How does their content game contribute to this success?
Exploring the content strategy of ONE Championship
ONE Championship brand themselves as ‘the home of Martial Arts’. This blog discovers how their content strategy matches up to that statement.
Helen Yee- the journalist’s personal brand
Helen is a well-known journalist across the MMA landscape who’s been endorsed by ESPN, Fox Sports, Forbes and more. How has she built her personal brand?
Hooked On Fight Content- 11.12.21
Another fight content article is up for your satisfaction.
Hooked On Fight Content- 04.12.21
The weekend has arrived, meaning it’s time to wrap up the most outstanding pieces of content across the fight game!
Hooked On Fight Content 27.11.21
Another week of fight content passes, it would be wrong not to analyse it!
How does Khamzat Chimaev’s personal brand enhance his marketability?
Khamzat Chimaev has grown to become a UFC prodigy, and many can’t wait for his return at UFC267. But what potential lies behind building his personal brand?
Israel Adesanya: how does his personal brand enhance his marketability?
Israel Adesanya is one of the UFC’s established stars in this era, and a lot of that star power comes from his personal brand.
Ash's Sports Talk 