Exploring the content strategy of the Professional Fighters League

The Professional Fighters League, also known as the PFL, are one of the top combat sports promotions on the planet. How does their content game contribute to this success?

Exploring the content strategy of ONE Championship

ONE Championship brand themselves as ‘the home of Martial Arts’. This blog discovers how their content strategy matches up to that statement.

Helen Yee- the journalist’s personal brand

Helen is a well-known journalist across the MMA landscape who’s been endorsed by ESPN, Fox Sports, Forbes and more. How has she built her personal brand?

Israel Adesanya: how does his personal brand enhance his marketability?

Israel Adesanya is one of the UFC’s established stars in this era, and a lot of that star power comes from his personal brand.

Exclusive Interview with Diego Colin: Social Media Coordinator at the Professional Fighters League

Ever wondered what it’s like working at the Professional Fighters League? Well, Diego here’s to give you some insight!