Combat Sport – Sharing lessons sports professionals can learn through sports content

Exploring the UFCs UX Design Strategy

The UFC is one of the top sports leagues across the globe. A big reason for that is how they utilise their channels to interact with their fans, especially their website.

How does Megan Anderson’s personal brand enhance her marketability?

Ever thought about how you can maximise impact after you stop competing as an athlete? Well, Megan Anderson has you sorted on that!

How does Anthony Joshua’s personal brand enhance his marketability?

Ever wondered how AJ has become one of sports most marketable athlete’s? Well, I think I’ve got it figured out.

The AST wrap-up: Sky Sports, The NHL x ESPN and UFC259

UFC259 PPV figures are out; the NHL extend their affairs with ESPN, Sky Sports partner with the Women’s Sport Collective and more!

Exclusive interview with Marianna Sikorowska, Non-Executive director at the British Kickboxing Council

Have you considered a career in the combat sports world? Are you passionate about promoting equality and diversity in sport? Well, look no further.

The story of DAZN edging closer to becoming the Netflix of Sports

This week, DAZN announced its global launch over 200 territories. What more is left for the network to become the ‘The Netflix of Sports’?

Exclusive interview with Ibrahim Emsallak; General Director at the Flemish Boxing League

Ibrahim Emsallak is a big deal in the Belgium boxing scene, being the director of the Flemish Boxing League. See what he has to stay about pursuing a career in sport.

The AST wrap-up: impact, impact, impact!

Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.

SportsProMedia’s 50 most marketable athletes; what does this mean for the future of sports marketing?

This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?

Fame MMA vs YouTube Boxing; the difference between ‘content creators’ and ‘influencers.’

Fame MMA and YouTube boxing have diversified the traditional combat sports landscape through multiple methods; however, which one has had the most significant impact?