The AST wrap-up: Sky Sports, The NHL x ESPN and UFC259

UFC259 PPV figures are out; the NHL extend their affairs with ESPN, Sky Sports partner with the Women’s Sport Collective and more!

Exclusive interview with Marianna Sikorowska, Non-Executive director at the British Kickboxing Council

Have you considered a career in the combat sports world? Are you passionate about promoting equality and diversity in sport? Well, look no further.

The story of DAZN edging closer to becoming the Netflix of Sports

This week, DAZN announced its global launch over 200 territories. What more is left for the network to become the ‘The Netflix of Sports’?

Exclusive interview with Ibrahim Emsallak; General Director at the Flemish Boxing League

Ibrahim Emsallak is a big deal in the Belgium boxing scene, being the director of the Flemish Boxing League. See what he has to stay about pursuing a career in sport.

The AST wrap-up: impact, impact, impact!

Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.

SportsProMedia’s 50 most marketable athletes; what does this mean for the future of sports marketing?

This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?

Fame MMA vs YouTube Boxing; the difference between ‘content creators’ and ‘influencers.’

Fame MMA and YouTube boxing have diversified the traditional combat sports landscape through multiple methods; however, which one has had the most significant impact?

The AST weekly sports business wrap-up, edition four

Combat sport continues to push boundaries, technology remains the industries savior and rivals become allies in Rugby.

The AST Weekly sports business wrap-up: 120720

This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.

UFC 248: Weili Zhang vs Joanna Jedrzejczyk raises the profile of female Combat Sports

Weili Zhang and Joanna Jedrzejczyk put on one of the best MMA contests in UFC history last weekend. What could this mean for the standard set for women in combat sports?