The AST wrap-up: UFC x TikTok, Adidas & Reebok part ways and more!

How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?

Eye-catching marketing moments from Super Bowl LV

We all know Tom Brady was the winner on the pitch last weekend. However, we haven’t discovered who took the W’s on the marketing front for this year’s Super Bowl.