How will Augmented Reality enhance future fan engagement in sport?

Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?

The AST wrap-up; your weekly edition of sports business news

The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?

What does sports ‘streamification’ hold for the future of sports broadcasting?

Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?

Anthony Joshua vs Tyson Fury; what operational obstacles are yet to overcome?

Anthony Joshua vs Tyson Fury will undoubtedly be one of the biggest fights ever. But what’s the hold up for making it happen?

Has COVID19 been a blessing in disguise for fan engagement in sport?

COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.