If KSI vs Jake Paul happens, what does the future hold for content creators and sport?

KSI and Jake Paul have cracked every digital algorithm in the book on the internet; they’re not far off doing the same in the sports industry.

Would the sports industry benefit from seeing another combat sports crossover?

Innovating the traditional art of sport has become a prominent trend in the modern sports industry. What further impact could this have on its future?

The AST wrap-up edition 6; partnerships, digitalisation and innovation

Multi-sector partnerships, digitalised fan engagement and event diversification, are what’s in store for this weeks wrap-up.

Has COVID19 been a blessing in disguise for fan engagement in sport?

COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.

What does Jake Paul’s return to boxing teach the sports industry?

Jake Paul will feature for the undercard for the return of Tyson and Jones Jr. What does this teach the sports industry?

The AST Weekly sports business wrap-up: 120720

This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.

Significant moments which revolutionised contemporary sport

Sport has revolutionised into an era where it has become a new and exciting global entertainment business. Click here to see which key events have been a vital part of the process.

Viddal Riley, the unique journey to claiming boxing stardom in a new era of the sport

Viddal Riley is a unique and talented prospect in the Cruiserweight boxing division who innovatively connected the dots to build his career successes.

The Middle East set to become major players in Sport

The relationship between the Middle East and Sport has grown significantly and it has led to the region becoming major players in the industry. Read more to find out why.