Viddal Riley: how does his personal brand enhance his marketability?

You ever wondered how an upcoming boxer could build their personal brand to create their own opportunities? Well, you’ll want to read this!

The AST wrap-up: Influencer boxing, sports crypto and more!

TikTok joins the YouTube boxing wave, socios.com continue to lead the sports crypto movement, and you’ll never guess what LeBron’s next venture is!

Sports industry crossovers: is this the best marketing move for athletes?

Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?

The AST wrap-up: Triller’s fight club could change everything

Did Conor McGregor really lose UFC 257? Naomi Osaka leads on female empowerment and how is Triller causing the sports industry to pivot?

What did True Geordie’s ‘The Rebuild’ teach us about self-development through boxing?

Boxing is a tool that’s proven to impact lives through extreme discipline, ruthlessness and work ethic. What impact has it had on Newcastle’s biggest content creator?