Viddal Riley: how does his personal brand enhance his marketability?

You ever wondered how an upcoming boxer could build their personal brand to create their own opportunities? Well, you’ll want to read this!

The AST wrap-up: Influencer boxing, sports crypto and more!

TikTok joins the YouTube boxing wave, socios.com continue to lead the sports crypto movement, and you’ll never guess what LeBron’s next venture is!

Sports industry crossovers: is this the best marketing move for athletes?

Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?

The AST wrap-up: Triller’s fight club could change everything

Did Conor McGregor really lose UFC 257? Naomi Osaka leads on female empowerment and how is Triller causing the sports industry to pivot?

What did True Geordie’s ‘The Rebuild’ teach us about self-development through boxing?

Boxing is a tool that’s proven to impact lives through extreme discipline, ruthlessness and work ethic. What impact has it had on Newcastle’s biggest content creator?

The AST Wrap-up: Santa’s delayed delivery of sports business news!

Christmas day has passed, but the celebrations haven’t stopped as the AST wrap-up has arrived!

The AST Wrap-up; any idea what the highest PPV fight could be for 2020?

Christmas has come early with this weeks edition of sports business! Click here to find out what the highest sold fight could be for 2020!

The story of DAZN edging closer to becoming the Netflix of Sports

This week, DAZN announced its global launch over 200 territories. What more is left for the network to become the ‘The Netflix of Sports’?

Exclusive interview with Ibrahim Emsallak; General Director at the Flemish Boxing League

Ibrahim Emsallak is a big deal in the Belgium boxing scene, being the director of the Flemish Boxing League. See what he has to stay about pursuing a career in sport.

The AST Wrap-up: digitalisation keeps sport ahead of the curve

DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!