This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?
Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before…
Fame MMA and YouTube boxing have diversified the traditional combat sports landscape through multiple methods; however, which one has had the most significant impact?
Anthony Joshua vs Tyson Fury will undoubtedly be one of the biggest fights ever. But what’s the hold up for making it happen?
KSI and Jake Paul have cracked every digital algorithm in the book on the internet; they’re not far off doing the same in the sports industry.
Innovating the traditional art of sport has become a prominent trend in the modern sports industry. What further impact could this have on its future?
Multi-sector partnerships, digitalised fan engagement and event diversification, are what’s in store for this weeks wrap-up.
COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.
Jake Paul will feature for the undercard for the return of Tyson and Jones Jr. What does this teach the sports industry?
This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.