SportsProMedia‚Äôs 50 most marketable athletes; what does this mean for the future of sports marketing?

This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?

The AST wrap-up: inclusion is key for effective sports marketing

Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before…

Fame MMA vs YouTube Boxing; the difference between ‘content creators’ and ‘influencers.’

Fame MMA and YouTube boxing have diversified the traditional combat sports landscape through multiple methods; however, which one has had the most significant impact?

Anthony Joshua vs Tyson Fury; what operational obstacles are yet to overcome?

Anthony Joshua vs Tyson Fury will undoubtedly be one of the biggest fights ever. But what’s the hold up for making it happen?

If KSI vs Jake Paul happens, what does the future hold for content creators and sport?

KSI and Jake Paul have cracked every digital algorithm in the book on the internet; they’re not far off doing the same in the sports industry.

Would the sports industry benefit from seeing another combat sports crossover?

Innovating the traditional art of sport has become a prominent trend in the modern sports industry. What further impact could this have on its future?

The AST wrap-up edition 6; partnerships, digitalisation and innovation

Multi-sector partnerships, digitalised fan engagement and event diversification, are what’s in store for this weeks wrap-up.

Has COVID19 been a blessing in disguise for fan engagement in sport?

COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.

What does Jake Paul’s return to boxing teach the sports industry?

Jake Paul will feature for the undercard for the return of Tyson and Jones Jr. What does this teach the sports industry?

The AST Weekly sports business wrap-up: 120720

This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.