Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?
Did Conor McGregor really lose UFC 257? Naomi Osaka leads on female empowerment and how is Triller causing the sports industry to pivot?