Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
Tag Archives: BBC
The AST Wrap-up: broadcasting, sponsorship, esports and more!
This weeks edition of sports business involves Disney disturbing the broadcasting world, Asian football scaling up and Formula 1 going eco-friendly!
The Ash’s Sports Talk weekly sports business wrap-up
The Sports Business weekly wrap-up brings you the most informative news stories all in one place.