Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
Preeti Shetty is the Head of Upshot at The Football Foundation. She has kindly shared some invaluable insight into building her sports industry career to inspire a new generation of sporting leaders.
This weeks sport business news includes sport leveraging new audiences across healthcare, fitness, technology and Esports.