Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
Tag Archives: BBC Sport
Exclusive interview with Preeti Shetty about her ambitions to develop society through sport
Preeti Shetty is the Head of Upshot at The Football Foundation. She has kindly shared some invaluable insight into building her sports industry career to inspire a new generation of sporting leaders.
Ash’s Sports Talk, your second weekly sports-business wrap-up
This weeks sport business news includes sport leveraging new audiences across healthcare, fitness, technology and Esports.