It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!
Power moves in esports, viewership continues to peak, and new stadium experiences are underway!
DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!
Digitalisation continues to be the movement sports business is making to persevere through COVID19, how long could it go on?
This week of sports business has consisted of Instagram imitating TikTok to bring in new audiences; The NBA use sport used for development and English Football reaches new peaks in viewership.
Multi-sector partnerships, digitalised fan engagement and event diversification, are what’s in store for this weeks wrap-up.
This weeks sport business news includes sport leveraging new audiences across healthcare, fitness, technology and Esports.