Exclusive Interview with Patrick Curran- Co-founder of Curran Media

Ever thought about starting your own sports media company and wondered what it takes? Well, Patrick is your man!

Eye-catching marketing moments from Super Bowl LV

We all know Tom Brady was the winner on the pitch last weekend. However, we haven’t discovered who took the W’s on the marketing front for this year’s Super Bowl.

The AST wrap-up; Digitalisation continues to dominate the sports industry

Digitalisation continues to be the movement sports business is making to persevere through COVID19, how long could it go on?