Tag Archives: Air Jordan

The AST wrap-up: Twitch x Milan, Steph Curry and Drake

It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!

Posted byAshDecember 5, 2020Posted inThe AST Wrap-upTags:AC Milan, Air Jordan, Basketball, Drake, English Football League, Fan engagement, Grassroots football, Nike, Premier League, Rugby, Serie A, Sports Culture, Steph Curry, Twitch, Under Armour, Women's Rugby, Womens sportLeave a comment on The AST wrap-up: Twitch x Milan, Steph Curry and Drake

Luxury football fashion: how has rap culture influenced a new style in the game?

The beautiful game has become more fashionably appealing in this era, thanks to UK rap culture. Who would’ve thought?

Posted byAshNovember 13, 2020Posted inFan engagement, PartnershipTags:Air Jordan, Aitch, AJ Tracey, Balenciaga, DSquared2, Dutchavelli, football kit, Gen Z, Hector Bellerin, high-end fashion, influencer marketing, Kit campaign, Luxury fashion, Nigeria national team, OGG Nice, Partnership, performing arts, PSG, Rap music, Sponsorship, Sports Culture, Thiago Silva, UK Music, Wretch 32Leave a comment on Luxury football fashion: how has rap culture influenced a new style in the game?

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