How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?
Tag Archives: Adidas
The AST Wrap: Innovation, partnerships and culture
A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!
Christopher Winn talks about his journey towards the UCFB Global Institute of Sport
Christopher Winn has had an accolade of successes, working at UCFB, Deloitte and KPMG. How did he get there? Click here to find out.
EXCLUSIVE INTERVIEW: Daniel Wood, the Professor at the Football Business Academy provides an insight into his career in sport
Daniel Wood was once like the rest of us, he had a vision to work in the sports industry and throughout this piece, you’ll find out his strategy in creating his sports career success.
Sharing lessons sports professionals can learn through sports content 