How influential is the sports crypto movement for fan engagement?

Interested to hear about the latest sports crypto trend? Want to know how YOU can benefit from this new movement? Not to worry, I’ve got you covered.

The AST wrap-up: Uefa x TikTok, BBC x Bellator MMA and more!

Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?

Sports industry crossovers: is this the best marketing move for athletes?

Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?

The AST-wrap up: sport is becoming bigger than itself

Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!

The AST wrap-up: Twitch x Milan, Steph Curry and Drake

It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!

The AST Wrap-up: esports, the winter games and the future of sports marketing

AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.

The AST Wrap-up: digitalisation keeps sport ahead of the curve

DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!

The AST wrap-up; a new era for fan engagement in sport

Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?

The AST wrap-up edition 6; partnerships, digitalisation and innovation

Multi-sector partnerships, digitalised fan engagement and event diversification, are what’s in store for this weeks wrap-up.

The AST Weekly sports business wrap-up: 120720

This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.