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Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?
Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!
It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!
AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.
DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!
Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?
Multi-sector partnerships, digitalised fan engagement and event diversification, are what’s in store for this weeks wrap-up.
This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.