Are you interested to understand the impact sports events have had in our world? If so, you’re in the right place.
So much happens across sport, but not enough time is taken to reflect on the impact it’s made in the world. Thankfully, you’ll find a suite of content on this page which assesses, analyses and evaluates some of sports most significant events and campaigns across the globe.
A Social traffic study of the worlds largest sportswear brands
The sportswear market receives online traffic from various avenues, including web, social and other digital pathways. This weeks sports industry impact illustrates which social media mediums each of the largest sportswear brands receive their social traffic through.
The Premier League: a web breakdown amongst the top five
The Premier League has been making International headlines left, right and centre since its return. Influenced by Similarweb, Ash’s Sports Talk has produced a web breakdown of the top five’s traffic by country to understand how their brands leverage different markets from overseas.
The Sports broadcasting market: what makes each major competitor unique?
Sports broadcasting has played an instrumental role in commercialising the sports industry. Since the commercialisation of the sector, broadcasters are continuously playing tug of war with one another for TV and media rights. In such a competitive market, you need to stand out and have something unique to offer.
Boxing and Mixed Martial Art’s formula to reach new audiences
The combat sports world has pursued multiple marketing strategies to leverage its brand to new audiences around the globe. From building avenues across content creators/influencers, show business, female empowerment and technology, combat sports has created a powerful formula to showcase its global identity.
The Football Industry: the marketing mix
The football industry has evolved into a luxurious asset to multiple sectors, developing its infrastructure into a global entertainment business. This transformation has been highly marketing orientated, which has inspired a new audience towards ‘the beautiful game’.
Sports involvement in combating COVID-19
Throughout this global pandemic, our health care sectors are scrutinised and inundated with supporting the community. Sport being one of the largest global industries, has made a move to use their resources to help those in this desperate time in need.
The Middle East’s sporting achievements throughout 2019-20
The Middle East is a region proven to be an essential player in sport. This is backed up by hosting Anthony Joshua vs Ruiz 2, the 2020 Dakar Rally and the highly anticipated Newcastle United takeover by Saudi Arabia.
Spurs’s evolution into a global entertainment business
Tottenham Hotspur FC is a unique club sitting within the top tier of English football with a comprehensive business model. They’ve expanded their brand into multiple industries which have resulted in endless opportunities to take over English football off-the-pitch.
KSI vs Logan Paul 2 digital assessment
This event took place on the 9th November 2019 at the Staples Center in Los Angeles. KSI and Logan Paul are two online celebrities who have created an innovative relationship between professional sport and digital media. It’s was the first professional boxing match to be headlined by two YouTubers which has changed the infrastructure of boxing forever.
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