The Journalist’s personal brand – Sharing lessons sports professionals can learn through sports content

John Morgan: The journalist’s personal brand

John Morgan, commonly heard asking the first questions at UFC Press Conferences, is a leading journalist personality in the MMA community.

Fred Talks Fighting- the journalists personal brand

Meet Fred Beck, a 17-year-old taking over the combat sports journalism scene. Let’s explore how he’s building his personal brand.

Ariel Helwani- The journalist’s personal brand

Ariel Helwani has become one of the most pivotal names amongst MMA journalism. However, hwo has he built his personal brand?

Helen Yee- the journalist’s personal brand

Helen is a well-known journalist across the MMA landscape who’s been endorsed by ESPN, Fox Sports, Forbes and more. How has she built her personal brand?

The Schmo- the journalist’s personal brand

So, what makes the Schmo a much-needed breath of fresh air in sports journalism?

Josh Cohen- The Journalists Personal Brand

Josh Cohen, most commonly known as the ‘Pink Suit Guy’ has grown to become a viral sensation across the MMA community. What does his personal brand look like?