The AST wrap-up; your weekly edition of sports business news

The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?

The AST Wrap-up: illustrious innovations continue to evolve the sporting landscape

The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!

The AST Wrap-up: Sports sponsorship continues to fuel commercial growth

Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.

The AST wrap-up: the game continues to be revolutionised

Sponsorship, viewership and extraordinary digital marketing are in store for this weeks wrap-up!

The AST wrap-up: inclusion is key for effective sports marketing

Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before…

The AST wrap-up; a new era for fan engagement in sport

Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?

AST weekly wrap-up; the youth continue to influence sports content

Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?

The AST wrap-up; the sports industry’s evolving into an entertainment business

The sports industry’s evolution into an entertainment business continues to leverage an appeal to a broader market.

The AST wrap-up; sport continues to act as a tool for worldwide development

The week of sports business has been hot on sport for development, diversifying football sponsorships and further viewership records established.

The AST wrap-up; Digitalisation continues to dominate the sports industry

Digitalisation continues to be the movement sports business is making to persevere through COVID19, how long could it go on?