The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?
Category Archives: The AST Wrap-up
The AST Wrap-up: illustrious innovations continue to evolve the sporting landscape
The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!
The AST Wrap-up: Sports sponsorship continues to fuel commercial growth
Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.
The AST wrap-up: the game continues to be revolutionised
Sponsorship, viewership and extraordinary digital marketing are in store for this weeks wrap-up!
The AST wrap-up: inclusion is key for effective sports marketing
Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before…
The AST wrap-up; a new era for fan engagement in sport
Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?
AST weekly wrap-up; the youth continue to influence sports content
Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?
The AST wrap-up; the sports industry’s evolving into an entertainment business
The sports industry’s evolution into an entertainment business continues to leverage an appeal to a broader market.
The AST wrap-up; sport continues to act as a tool for worldwide development
The week of sports business has been hot on sport for development, diversifying football sponsorships and further viewership records established.
The AST wrap-up; Digitalisation continues to dominate the sports industry
Digitalisation continues to be the movement sports business is making to persevere through COVID19, how long could it go on?
