Before the week ends, you’ve got some juicy sports business news to get your eyes drawn to!
Category Archives: The AST Wrap-up
The AST Wrap: Innovation, partnerships and culture
A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!
The AST Wrap-up: Santa’s delayed delivery of sports business news!
Christmas day has passed, but the celebrations haven’t stopped as the AST wrap-up has arrived!
The AST Wrap-up: broadcasting, sponsorship, esports and more!
This weeks edition of sports business involves Disney disturbing the broadcasting world, Asian football scaling up and Formula 1 going eco-friendly!
The AST Wrap-up; any idea what the highest PPV fight could be for 2020?
Christmas has come early with this weeks edition of sports business! Click here to find out what the highest sold fight could be for 2020!
The AST wrap-up: Twitch x Milan, Steph Curry and Drake
It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!
The AST Wrap-Up: Leeds United, power moves for Women’s Tennis and Paris 2024 revamps their venue operations strategy
Another proactive week for sports business. Leeds United look to ‘Roc the Nation’, Women’s Tennis enters into a new fan engagement era and more!
The AST wrap-up; Khabib’s next venture, Wrexham to Hollywood and PlayStation make noise
Sports business this week sees PlayStation pull off a cheeky marketing gimmick, Khabib step into telecoms and Wrexham AFC embark on a new chapter.
The AST Wrap-up: virtualisation, viewership and new stadium experiences
Power moves in esports, viewership continues to peak, and new stadium experiences are underway!
The AST Wrap-up: esports, the winter games and the future of sports marketing
AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.
Sharing lessons sports professionals can learn through sports content 