Before the week ends, you’ve got some juicy sports business news to get your eyes drawn to!
A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!
Christmas day has passed, but the celebrations haven’t stopped as the AST wrap-up has arrived!
This weeks edition of sports business involves Disney disturbing the broadcasting world, Asian football scaling up and Formula 1 going eco-friendly!
Christmas has come early with this weeks edition of sports business! Click here to find out what the highest sold fight could be for 2020!
It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!
Another proactive week for sports business. Leeds United look to ‘Roc the Nation’, Women’s Tennis enters into a new fan engagement era and more!
Sports business this week sees PlayStation pull off a cheeky marketing gimmick, Khabib step into telecoms and Wrexham AFC embark on a new chapter.
Power moves in esports, viewership continues to peak, and new stadium experiences are underway!
AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.