Has BetMGM secured its biggest partner to date? Could the World Cup really come to UK and Irish soil? Well, that’s all to find out!
Category Archives: The AST Wrap-up
The AST wrap-up: NBA x Hennessy, Triller outbid Matchroom Boxing and more!
What if I told you Triller has changed boxing forever? Well, discover how!
The AST wrap-up: UFC x TikTok, Adidas & Reebok part ways and more!
How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?
The AST wrap-up: Uefa x TikTok, BBC x Bellator MMA and more!
Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
The AST wrap-up: ONE Championship, WWE, Sport England and more!
ONE Championship soon to release The Apprentice, Sport England appoint a new director and the NWHL secure their largest-ever sponsorship.
The AST wrap-up: Triller’s fight club could change everything
Did Conor McGregor really lose UFC 257? Naomi Osaka leads on female empowerment and how is Triller causing the sports industry to pivot?
The AST-wrap up: sport is becoming bigger than itself
Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!
The AST wrap-up: welcome to a new era of global entertainment culture
Luxury sports fashion, revenue diversification and slime cannons are what’s in store for this weeks wrap-up!
The AST Wrap-Up: which Premier League club secures their first sleeve sponsorship?
Before the week ends, you’ve got some juicy sports business news to get your eyes drawn to!
The AST Wrap: Innovation, partnerships and culture
A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!
