TikTok joins the YouTube boxing wave, socios.com continue to lead the sports crypto movement, and you’ll never guess what LeBron’s next venture is!
Category Archives: The AST Wrap-up
The AST wrap-up: Sky Sports, The NHL x ESPN and UFC259
UFC259 PPV figures are out; the NHL extend their affairs with ESPN, Sky Sports partner with the Women’s Sport Collective and more!
The AST wrap-up: Dortmund x BetMGM, The UFC x Crypto-betting and more!
Has BetMGM secured its biggest partner to date? Could the World Cup really come to UK and Irish soil? Well, that’s all to find out!
The AST wrap-up: NBA x Hennessy, Triller outbid Matchroom Boxing and more!
What if I told you Triller has changed boxing forever? Well, discover how!
The AST wrap-up: UFC x TikTok, Adidas & Reebok part ways and more!
How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?
The AST wrap-up: Uefa x TikTok, BBC x Bellator MMA and more!
Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
The AST wrap-up: ONE Championship, WWE, Sport England and more!
ONE Championship soon to release The Apprentice, Sport England appoint a new director and the NWHL secure their largest-ever sponsorship.
The AST wrap-up: Triller’s fight club could change everything
Did Conor McGregor really lose UFC 257? Naomi Osaka leads on female empowerment and how is Triller causing the sports industry to pivot?
The AST-wrap up: sport is becoming bigger than itself
Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!
The AST wrap-up: welcome to a new era of global entertainment culture
Luxury sports fashion, revenue diversification and slime cannons are what’s in store for this weeks wrap-up!
Sharing lessons sports professionals can learn through sports content 