It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!
Category Archives: The AST Wrap-up
The AST Wrap-Up: Leeds United, power moves for Women’s Tennis and Paris 2024 revamps their venue operations strategy
Another proactive week for sports business. Leeds United look to ‘Roc the Nation’, Women’s Tennis enters into a new fan engagement era and more!
The AST wrap-up; Khabib’s next venture, Wrexham to Hollywood and PlayStation make noise
Sports business this week sees PlayStation pull off a cheeky marketing gimmick, Khabib step into telecoms and Wrexham AFC embark on a new chapter.
The AST Wrap-up: virtualisation, viewership and new stadium experiences
Power moves in esports, viewership continues to peak, and new stadium experiences are underway!
The AST Wrap-up: esports, the winter games and the future of sports marketing
AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.
The AST Wrap-up: digitalisation keeps sport ahead of the curve
DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!
The AST wrap-up: impact, impact, impact!
Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.
The AST wrap-up; your weekly edition of sports business news
The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?
The AST Wrap-up: illustrious innovations continue to evolve the sporting landscape
The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!
The AST Wrap-up: Sports sponsorship continues to fuel commercial growth
Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.
