Has BetMGM secured its biggest partner to date? Could the World Cup really come to UK and Irish soil? Well, that’s all to find out!
What if I told you Triller has changed boxing forever? Well, discover how!
How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?
Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
ONE Championship soon to release The Apprentice, Sport England appoint a new director and the NWHL secure their largest-ever sponsorship.
Did Conor McGregor really lose UFC 257? Naomi Osaka leads on female empowerment and how is Triller causing the sports industry to pivot?
Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!
Luxury sports fashion, revenue diversification and slime cannons are what’s in store for this weeks wrap-up!
Before the week ends, you’ve got some juicy sports business news to get your eyes drawn to!
A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!