It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!
Another proactive week for sports business. Leeds United look to ‘Roc the Nation’, Women’s Tennis enters into a new fan engagement era and more!
Sports business this week sees PlayStation pull off a cheeky marketing gimmick, Khabib step into telecoms and Wrexham AFC embark on a new chapter.
Power moves in esports, viewership continues to peak, and new stadium experiences are underway!
AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.
DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!
Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.
The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?
The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!
Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.