This year has been an unorthodox one across the sports industry but influencer-led sport continues to lead the way.
For the first time, Logan Paul will be featuring at WWE’s WrestleMania event! It’s a significant move for sports culture, here’s why.
Have you ever wondered who’s behind these hysterical UFC parody videos? Well, meet Mojahed Fudailat , who’s taught us all many lessons about meme marketing.
They’ve become a serious competitor by hosting Tyson vs Jones Jnr, securing Lopez vs Kambosos and have Jake Paul vs Ben Askren soon. How has this all happened?
From it’s relentless approach to supporting Black Lives Matter, forming it’s first foundation ,and it’s worldwide influence, its only right to read this!