Would the sports industry benefit from seeing another combat sports crossover?

Innovating the traditional art of sport has become a prominent trend in the modern sports industry. What further impact could this have on its future?

Has COVID19 been a blessing in disguise for fan engagement in sport?

COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.

What does Jake Paul’s return to boxing teach the sports industry?

Jake Paul will feature for the undercard for the return of Tyson and Jones Jr. What does this teach the sports industry?

Tottenham Hotspur FC shows the sports world how to operate as global entertainment business

Spurs may not be having their best season this year, however, their strategy for business remains robust and comprehensive.