Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?
Mike Tyson vs Roy Jones Jnr is today, and there are very few sporting events that have tapped into every audience possible. Take a look at how this legendary bout has done precisely that.
The Sidemen collaboration with Leyton Orient is a big step forward for sports culture. What can the sports industry learn from this?
The beautiful game has become more fashionably appealing in this era, thanks to UK rap culture. Who would’ve thought?
With millions of followers, lucrative net worths and worldwide influence. Surely, there’s no room for improvement? Well, you thought wrong!
MMA vs Boxing, the ongoing debate combat sports fans have been having for an eternity without a conclusion, until now…
Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?
Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?
Fame MMA and YouTube boxing have diversified the traditional combat sports landscape through multiple methods; however, which one has had the most significant impact?
KSI and Jake Paul have cracked every digital algorithm in the book on the internet; they’re not far off doing the same in the sports industry.