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Category Archives: Fan engagement
What trends can the sports industry expect in 2021?
2020 was a year like no other for the world. I bet you can’t wait to see what 2021 has in store, click here to find out!
What impact will esports make in the Premier League?
Esports and the Premier League have established one of the fastest-growing relationships in sport. What does the future hold?
Could Floyd Mayweather vs Logan Paul be the most marketable event in sporting history?
Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?
Mike Tyson vs Roy Jones: a powerful marketing strategy to reach every audience possible
Mike Tyson vs Roy Jones Jnr is today, and there are very few sporting events that have tapped into every audience possible. Take a look at how this legendary bout has done precisely that.
The Sidemen x Leyton Orient: an innovative partnership the sports industry must acknowledge
The Sidemen collaboration with Leyton Orient is a big step forward for sports culture. What can the sports industry learn from this?
Luxury football fashion: how has rap culture influenced a new style in the game?
The beautiful game has become more fashionably appealing in this era, thanks to UK rap culture. Who would’ve thought?
What can football clubs do to turbocharge their content strategy?
With millions of followers, lucrative net worths and worldwide influence. Surely, there’s no room for improvement? Well, you thought wrong!
MMA vs Boxing; which sport has the more efficient business model?
MMA vs Boxing, the ongoing debate combat sports fans have been having for an eternity without a conclusion, until now…
How will Augmented Reality enhance future fan engagement in sport?
Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?