Category Archives: Fan engagement

Sports industry trends to look out for in 2022- content isn’t king, it’s golden

This year has been an unorthodox one across the sports industry and content creation has upgraded from being ‘king’ to golden!

Sports industry trends to look out for in 2022- Influencer-led sport

This year has been an unorthodox one across the sports industry but influencer-led sport continues to lead the way.

How is Logan Paul helping the WWE enter a new era of culture?

For the first time, Logan Paul will be featuring at WWE’s WrestleMania event! It’s a significant move for sports culture, here’s why.

Mojahed Fudailat’s UFC parody series: a lesson in meme marketing

Have you ever wondered who’s behind these hysterical UFC parody videos? Well, meet Mojahed Fudailat , who’s taught us all many lessons about meme marketing.

Has Triller forever changed boxing?

They’ve become a serious competitor by hosting Tyson vs Jones Jnr, securing Lopez vs Kambosos and have Jake Paul vs Ben Askren soon. How has this all happened?

What can the NBA teach us about effectively promoting sports culture?

From it’s relentless approach to supporting Black Lives Matter, forming it’s first foundation ,and it’s worldwide influence, its only right to read this!

How influential is the sports crypto movement for fan engagement?

Interested to hear about the latest sports crypto trend? Want to know how YOU can benefit from this new movement? Not to worry, I’ve got you covered.

Eye-catching marketing moments from Super Bowl LV

We all know Tom Brady was the winner on the pitch last weekend. However, we haven’t discovered who took the W’s on the marketing front for this year’s Super Bowl.

Sports industry crossovers: is this the best marketing move for athletes?

Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?