Khabib Nurmagomedov is the cash cow of the UFC right now. However, what can you apply from his legacy to support yours?
Category Archives: Digitalisation
Fame MMA vs YouTube Boxing; the difference between ‘content creators’ and ‘influencers.’
Fame MMA and YouTube boxing have diversified the traditional combat sports landscape through multiple methods; however, which one has had the most significant impact?
If KSI vs Jake Paul happens, what does the future hold for content creators and sport?
KSI and Jake Paul have cracked every digital algorithm in the book on the internet; they’re not far off doing the same in the sports industry.
Would the sports industry benefit from seeing another combat sports crossover?
Innovating the traditional art of sport has become a prominent trend in the modern sports industry. What further impact could this have on its future?
Has COVID19 been a blessing in disguise for fan engagement in sport?
COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.
What does Jake Paul’s return to boxing teach the sports industry?
Jake Paul will feature for the undercard for the return of Tyson and Jones Jr. What does this teach the sports industry?
Significant moments which revolutionised contemporary sport
Sport has revolutionised into an era where it has become a new and exciting global entertainment business. Click here to see which key events have been a vital part of the process.
Viddal Riley, the unique journey to claiming boxing stardom in a new era of the sport
Viddal Riley is a unique and talented prospect in the Cruiserweight boxing division who innovatively connected the dots to build his career successes.
Sport’s role in global support amidst Coronavirus crisis
That Covid-19 has caused anxiety, stress and disruption are a given. The world of sport has been impacted as heavily as most other sectors, with 2020’s major events now hanging in the balance. The question now is what sport is still able to do to help.
UFC 248: Weili Zhang vs Joanna Jedrzejczyk raises the profile of female Combat Sports
Weili Zhang and Joanna Jedrzejczyk put on one of the best MMA contests in UFC history last weekend. What could this mean for the standard set for women in combat sports?
Sharing lessons sports professionals can learn through sports content 