Esports and the Premier League have established one of the fastest-growing relationships in sport. What does the future hold?
Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?
This week, DAZN announced its global launch over 200 territories. What more is left for the network to become the ‘The Netflix of Sports’?
The Sidemen collaboration with Leyton Orient is a big step forward for sports culture. What can the sports industry learn from this?
With millions of followers, lucrative net worths and worldwide influence. Surely, there’s no room for improvement? Well, you thought wrong!
Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?
This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?
Are you a sports marketer? If so, this is a must-read to understand how ‘the social dilemma’ can positively impact your role.
Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?
Fame MMA and YouTube boxing have diversified the traditional combat sports landscape through multiple methods; however, which one has had the most significant impact?