The UFC is one of the top sports leagues across the globe. A big reason for that is how they utilise their channels to interact with their fans, especially their website.
Category Archives: Digitalisation
How can sports properties utilise ChatGPT?
ChatGPT is an artificial intelligence (AI) chatbot designed to respond to text-based enquiries and language responses. It’s a free conversational model that generates human-like text when interacting with the application. It’s fair to say ChatGPT has taken the world by storm. The app has reached 100m+ users only two months after its launch (January 2023).Continue reading “How can sports properties utilise ChatGPT? “
Israel Adesanya x Dan Hooker collaboration: the influence of athlete-driven marketing in combat sports
UFC champion, Israel Adesanya & lightweight veteran, Dan Hooker, have collaborated on some YouTube content which illustrates the impact of athlete-driven marketing across the combat sports landscape. Check it out!
Bend It Like Beckham: What impact has the film had on Women’s Sport?
It’s been over 20 years since this film was released globally, how has women’s sport changed since then?
Exploring the content strategy of the UFC
The UFC is a leading company in the combat sports landscape with a powerful strategy to build authentic connections with its audience. Click here to see how they do it.
Sports industry trends to look out for in 2022- content isn’t king, it’s golden
This year has been an unorthodox one across the sports industry and content creation has upgraded from being ‘king’ to golden!
Sports industry trends to look out for in 2022- Athlete-driven marketing
This year has been an unorthodox one across the sports industry and athlete-driven marketing has become more powerful than ever.
Sports industry trends to look out for in 2022- Influencer-led sport
This year has been an unorthodox one across the sports industry but influencer-led sport continues to lead the way.
Hooked On Fight Content- 26.12.21
Happy boxing day to one and all! It was only right to release this weeks edition today rather than last weekend, hopefully it brings some value to your day.
How is Logan Paul helping the WWE enter a new era of culture?
For the first time, Logan Paul will be featuring at WWE’s WrestleMania event! It’s a significant move for sports culture, here’s why.