Digitalisation – Sharing lessons sports professionals can learn through sports content

Israel Adesanya x Dan Hooker collaboration: the influence of athlete-driven marketing in combat sports

UFC champion, Israel Adesanya & lightweight veteran, Dan Hooker, have collaborated on some YouTube content which illustrates the impact of athlete-driven marketing across the combat sports landscape. Check it out!

Bend It Like Beckham: What impact has the film had on Women’s Sport?

It’s been over 20 years since this film was released globally, how has women’s sport changed since then?

Exploring the content strategy of the UFC

The UFC is a leading company in the combat sports landscape with a powerful strategy to build authentic connections with its audience. Click here to see how they do it.

Sports industry trends to look out for in 2022- content isn’t king, it’s golden

This year has been an unorthodox one across the sports industry and content creation has upgraded from being ‘king’ to golden!

Sports industry trends to look out for in 2022- Athlete-driven marketing

This year has been an unorthodox one across the sports industry and athlete-driven marketing has become more powerful than ever.

Sports industry trends to look out for in 2022- Influencer-led sport

This year has been an unorthodox one across the sports industry but influencer-led sport continues to lead the way.

Hooked On Fight Content- 26.12.21

Happy boxing day to one and all! It was only right to release this weeks edition today rather than last weekend, hopefully it brings some value to your day.

How is Logan Paul helping the WWE enter a new era of culture?

For the first time, Logan Paul will be featuring at WWE’s WrestleMania event! It’s a significant move for sports culture, here’s why.

Mojahed Fudailat’s UFC parody series: a lesson in meme marketing

Have you ever wondered who’s behind these hysterical UFC parody videos? Well, meet Mojahed Fudailat , who’s taught us all many lessons about meme marketing.

How has Israel Adesanya transformed into a marketing powerhouse?

Israel has made a significant name for himself with 21 fights in his MMA career. Even though he suffered his first loss at UFC259 against light heavyweight Jan Blachowicz, Adesanya has gained much respect for his courage to step out of his traditional weight class. He’s proven to be a decorated striker, a cultural phenomenonContinue reading “How has Israel Adesanya transformed into a marketing powerhouse?”