How is Logan Paul helping the WWE enter a new era of culture?

For the first time, Logan Paul will be featuring at WWE’s WrestleMania event! It’s a significant move for sports culture, here’s why.

Mojahed Fudailat’s UFC parody series: a lesson in meme marketing

Have you ever wondered who’s behind these hysterical UFC parody videos? Well, meet Mojahed Fudailat , who’s taught us all many lessons about meme marketing.

How has Israel Adesanya transformed into a marketing powerhouse?

Israel has made a significant name for himself with 21 fights in his MMA career. Even though he suffered his first loss at UFC259 against light heavyweight Jan Blachowicz, Adesanya has gained much respect for his courage to step out of his traditional weight class. He’s proven to be a decorated striker, a cultural phenomenonContinue reading “How has Israel Adesanya transformed into a marketing powerhouse?”

Has Triller forever changed boxing?

They’ve become a serious competitor by hosting Tyson vs Jones Jnr, securing Lopez vs Kambosos and have Jake Paul vs Ben Askren soon. How has this all happened?

What makes Naomi Osaka so marketable?

We all know how gracious Naomi is on the court. Let’s discover how this makes her so marketable!

How influential is the sports crypto movement for fan engagement?

Interested to hear about the latest sports crypto trend? Want to know how YOU can benefit from this new movement? Not to worry, I’ve got you covered.

Eye-catching marketing moments from Super Bowl LV

We all know Tom Brady was the winner on the pitch last weekend. However, we haven’t discovered who took the W’s on the marketing front for this year’s Super Bowl.

What makes sports cards trading such a lucrative investment opportunity?

Sports cards have evolved into one of the most lucrative investments across the trading sector. But why?

Is animated marketing the sports industries answer for 2021?

Do you want to discover the impact animated marketing can make for global sports properties? If so, click here!

What trends can the sports industry expect in 2021?

2020 was a year like no other for the world. I bet you can’t wait to see what 2021 has in store, click here to find out!