UFC champion, Israel Adesanya & lightweight veteran, Dan Hooker, have collaborated on some YouTube content which illustrates the impact of athlete-driven marketing across the combat sports landscape. Check it out!
It’s been over 20 years since this film was released globally, how has women’s sport changed since then?
The UFC is a leading company in the combat sports landscape with a powerful strategy to build authentic connections with its audience. Click here to see how they do it.
This year has been an unorthodox one across the sports industry and content creation has upgraded from being ‘king’ to golden!
This year has been an unorthodox one across the sports industry and athlete-driven marketing has become more powerful than ever.
This year has been an unorthodox one across the sports industry but influencer-led sport continues to lead the way.
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Israel has made a significant name for himself with 21 fights in his MMA career. Even though he suffered his first loss at UFC259 against light heavyweight Jan Blachowicz, Adesanya has gained much respect for his courage to step out of his traditional weight class. He’s proven to be a decorated striker, a cultural phenomenonContinue reading “How has Israel Adesanya transformed into a marketing powerhouse?”