How can Showstar Boxing maximise its first event through content creation? 

There’s a new boxing promotion on the horizon known as ‘Showstar Boxing’ who are bringing an influencer exhibition card entitled ‘UK vs USA’. What can they do through content creation to empower this event?

Sports industry trends to look out for in 2022- content isn’t king, it’s golden

This year has been an unorthodox one across the sports industry and content creation has upgraded from being ‘king’ to golden!

Sports industry trends to look out for in 2022- Influencer-led sport

This year has been an unorthodox one across the sports industry but influencer-led sport continues to lead the way.

How is Logan Paul helping the WWE enter a new era of culture?

For the first time, Logan Paul will be featuring at WWE’s WrestleMania event! It’s a significant move for sports culture, here’s why.

Mojahed Fudailat’s UFC parody series: a lesson in meme marketing

Have you ever wondered who’s behind these hysterical UFC parody videos? Well, meet Mojahed Fudailat , who’s taught us all many lessons about meme marketing.

How has Israel Adesanya transformed into a marketing powerhouse?

Israel has made a significant name for himself with 21 fights in his MMA career. Even though he suffered his first loss at UFC259 against light heavyweight Jan Blachowicz, Adesanya has gained much respect for his courage to step out of his traditional weight class. He’s proven to be a decorated striker, a cultural phenomenonContinue reading “How has Israel Adesanya transformed into a marketing powerhouse?”

Has Triller forever changed boxing?

They’ve become a serious competitor by hosting Tyson vs Jones Jnr, securing Lopez vs Kambosos and have Jake Paul vs Ben Askren soon. How has this all happened?