The AST Wrap-up; any idea what the highest PPV fight could be for 2020?

Christmas has come early with this weeks edition of sports business! Click here to find out what the highest sold fight could be for 2020!

Could Floyd Mayweather vs Logan Paul be the most marketable event in sporting history?

Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?

Exclusive interview with David Given-Sjölander, Project Manager at the Swedish Postcode Foundation

David Given-Sjölander is a sport for development mastermind who has been responsible for some life-changing impacts through community sport. Click here to see what his sports industry career guidance involves.

The AST wrap-up: Twitch x Milan, Steph Curry and Drake

It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!

The story of DAZN edging closer to becoming the Netflix of Sports

This week, DAZN announced its global launch over 200 territories. What more is left for the network to become the ‘The Netflix of Sports’?

Exclusive interview with Radha Belani; an advocate for showing the world what Sport can do

Radha Belani is a sports creative mastermind that has been essential in showcasing the power of sport at multiple levels. If you’re serious about a career in sport, I suggest you give this a read!

The AST Wrap-Up: Leeds United, power moves for Women’s Tennis and Paris 2024 revamps their venue operations strategy

Another proactive week for sports business. Leeds United look to ‘Roc the Nation’, Women’s Tennis enters into a new fan engagement era and more!

Mike Tyson vs Roy Jones: a powerful marketing strategy to reach every audience possible

Mike Tyson vs Roy Jones Jnr is today, and there are very few sporting events that have tapped into every audience possible. Take a look at how this legendary bout has done precisely that.

Exclusive interview with Yodkeo Phawadee from The Asian Football Confederation

Yodkeo Phawadee is an integral asset to the infrastructure of representing Asian football. This interview saw her have a lot to share about her illustrious career.

The AST wrap-up; Khabib’s next venture, Wrexham to Hollywood and PlayStation make noise

Sports business this week sees PlayStation pull off a cheeky marketing gimmick, Khabib step into telecoms and Wrexham AFC embark on a new chapter.