The AST Wrap-Up: Leeds United, power moves for Women’s Tennis and Paris 2024 revamps their venue operations strategy

Another proactive week for sports business. Leeds United look to ‘Roc the Nation’, Women’s Tennis enters into a new fan engagement era and more!

Mike Tyson vs Roy Jones: a powerful marketing strategy to reach every audience possible

Mike Tyson vs Roy Jones Jnr is today, and there are very few sporting events that have tapped into every audience possible. Take a look at how this legendary bout has done precisely that.

Exclusive interview with Yodkeo Phawadee from The Asian Football Confederation

Yodkeo Phawadee is an integral asset to the infrastructure of representing Asian football. This interview saw her have a lot to share about her illustrious career.

The AST wrap-up; Khabib’s next venture, Wrexham to Hollywood and PlayStation make noise

Sports business this week sees PlayStation pull off a cheeky marketing gimmick, Khabib step into telecoms and Wrexham AFC embark on a new chapter.

The Sidemen x Leyton Orient: an innovative partnership the sports industry must acknowledge

The Sidemen collaboration with Leyton Orient is a big step forward for sports culture. What can the sports industry learn from this?

Exclusive interview with Ibrahim Emsallak; General Director at the Flemish Boxing League

Ibrahim Emsallak is a big deal in the Belgium boxing scene, being the director of the Flemish Boxing League. See what he has to stay about pursuing a career in sport.

The AST Wrap-up: virtualisation, viewership and new stadium experiences

Power moves in esports, viewership continues to peak, and new stadium experiences are underway!

Luxury football fashion: how has rap culture influenced a new style in the game?

The beautiful game has become more fashionably appealing in this era, thanks to UK rap culture. Who would’ve thought?

Exclusive interview with Jason Auld, action sports athlete and fitness content creator

Jason is a ‘jack of all trades’, a unicyclist, action sports athlete, content creator and sports industry success! How did he do it?

The AST Wrap-up: esports, the winter games and the future of sports marketing

AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.