Author Archives: Ashwyn Lall

The AST wrap-up; the sports industry’s evolving into an entertainment business

The sports industry’s evolution into an entertainment business continues to leverage an appeal to a broader market.

Fame MMA vs YouTube Boxing; the difference between ‘content creators’ and ‘influencers.’

Fame MMA and YouTube boxing have diversified the traditional combat sports landscape through multiple methods; however, which one has had the most significant impact?

Ash’s mid-week interview with Dominic Edwards, an innovator for education in football

This week I sat down with Dominic Edwards from West Ham United who discussed his progressive career journey from a coach to a lecturer.

The AST wrap-up; sport continues to act as a tool for worldwide development

The week of sports business has been hot on sport for development, diversifying football sponsorships and further viewership records established.

Anthony Joshua vs Tyson Fury; what operational obstacles are yet to overcome?

Anthony Joshua vs Tyson Fury will undoubtedly be one of the biggest fights ever. But what’s the hold up for making it happen?

Ash’s Sports Industry chat with sports sponsorship guru, Michael Jackson

Michael Jackson is a guru in the world of sports sponsorship and marketing, check out this weeks interview to hear what insights he has to share about his journey.

The AST wrap-up; Digitalisation continues to dominate the sports industry

Digitalisation continues to be the movement sports business is making to persevere through COVID19, how long could it go on?

If KSI vs Jake Paul happens, what does the future hold for content creators and sport?

KSI and Jake Paul have cracked every digital algorithm in the book on the internet; they’re not far off doing the same in the sports industry.

Harsimran Virdee, advocate for Asian football representation

Harsimran Virdee is the football business executive at Southall Athletic FC who has an accolade of sporting experiences that he shares with me.