Khabib Nurmagomedov’s inspiration on me fighting the greatest fight of my life

I never thought I’d have to write these words. In May this year, I received the biggest body blow by being told I’ve been diagnosed with Neuroendocrine carcinoma. My mind staggered to take in the doctor’s words considering there’s only so much as humans we can control. This is my story. I share it, soContinue reading “Khabib Nurmagomedov’s inspiration on me fighting the greatest fight of my life”

Michael Bisping’s inspiration on me fighting the greatest fight of my life

This May, I discovered that I’d been diagnosed with an extremely rare form of cancer. Neuroendocrine carcinoma. Despite how much of a body blow this was to hear, it hasn’t fazed my no-quit mentality, here’s how.

Israel Adesanya x Dan Hooker collaboration: the influence of athlete-driven marketing in combat sports

UFC champion, Israel Adesanya & lightweight veteran, Dan Hooker, have collaborated on some YouTube content which illustrates the impact of athlete-driven marketing across the combat sports landscape. Check it out!

How can you support your clients to maximise impact for national campaigns?

The sports industry is a lucrative sector that attracts attention from audiences beyond sport. County FAs have utilised various national campaigns to follow this theme, give this blog a read to discover more.

Oporto Sports Series: What can we learn about how County FA’s have utilised the Women’s Euros 2022 to best promote their services?

The Women’s Euros 2022 has been a huge marketing opportunity for various organisations to maximise impact. Throughout my experience working for Oporto Sports, I couldn’t help but share how some of my clients used this opportunity to boost their brand awareness.

#WEUROS2022 Weekly Round-Up: What content stood out this week and why?

The Women’s Euros so far has gotten off to a flying start! It’s only right I put a content series together that reflects on the content that stood out week by week.