The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation. It’s gotten to a point where traditional athlete’s have many lessons to benefit from with how this new cohort of athlete’s have marketed themselves.
Author Archives: Ash
Exclusive Interview with John Shiels MBE, Chief Executive Officer at Manchester United Foundation
John Shiels MBE is the CEO of the Manchester United Foundation, and he has plenty of lessons aspiring sports enthusiasts alongside professionals can learn from to create a memorable legacy in an ever-changing industry.
KSI’s inspiration on me fighting the greatest fight of my life
KSI is a fighter in all walks of his career. From stepping in the ring to also becoming one of the globe’s biggest superstars through YouTube, entertainment and other ventures.
Jake Paul’s inspiration on me fighting the greatest fight of my life
Jake Paul despite being a polarising figure across the combat sports space, he’s proven to make an impact like no other fighter and that in itself has captured my attention. Here’s why.
Anthony Joshua’s inspiration on me fighting the greatest fight of my life
Anthony Joshua is a household name across combat sports who has inspired many people through his own struggles, including me on my battle against cancer.
Kamaru Usman’s inspiration on me fighting the greatest fight of my life
Kamaru Usman is a former UFC Champion and MMA great who’s had a major inspiration in my battle against Neuroendocrine cancer. Discover how.
AnesonGib’s inspiration on me fighting the greatest fight of my life
This weekend, AnesonGib is taking on Austin McBroom in a boxing match and Gib has had an incredible influence on myself undergoing a battle against neuroendocrine cancer.
Jorge Masvidal’s inspiration on me fighting the greatest fight of my life
Jorge Masvidal is an MMA veteran who’s experienced many highs and lows throughout his career, discover how his legacy is inspiring me on my fight against cancer.
Khabib Nurmagomedov’s inspiration on me fighting the greatest fight of my life
I never thought I’d have to write these words. In May this year, I received the biggest body blow by being told I’ve been diagnosed with Neuroendocrine carcinoma. My mind staggered to take in the doctor’s words considering there’s only so much as humans we can control. This is my story. I share it, soContinue reading “Khabib Nurmagomedov’s inspiration on me fighting the greatest fight of my life”
Khamzat Chimaev’s inspiration on me fighting the greatest fight of my life
A blog series I wish I never had to write, however, there’s a fighter by the name of Khamzat Chimaev who is inspiring me in so many ways while I’m undergoing a battle against cancer.
Sharing lessons sports professionals can learn through sports content 