Exclusive interview with Tom Lloyd: Communications and Content Manager at Sport Industry Group

Interested in exploring life as a sports journalist, want some advice about getting a career in sport? Well, don’t worry, Tom’s got you covered!

How is Logan Paul helping the WWE enter a new era of culture?

For the first time, Logan Paul will be featuring at WWE’s WrestleMania event! It’s a significant move for sports culture, here’s why.

Exclusive Interview with Ameesh Manek: Global sports industry leader

How do you get into sport from an external industry? What was life like as Arsenal FC’s Head of Operations? Well, Ameesh has you covered in this week’s blog!

Mojahed Fudailat’s UFC parody series: a lesson in meme marketing

Have you ever wondered who’s behind these hysterical UFC parody videos? Well, meet Mojahed Fudailat , who’s taught us all many lessons about meme marketing.

Exclusive Interview with Angus Martin, CEO of The Asian Sports Foundation

Interested to hear about what the future holds for Asian sport? Ever wondered what it’s like to work in sport for development? Well, lucky for you, Angus has you covered.

The AST wrap-up: Influencer boxing, sports crypto and more!

TikTok joins the YouTube boxing wave, socios.com continue to lead the sports crypto movement, and you’ll never guess what LeBron’s next venture is!

How has Israel Adesanya transformed into a marketing powerhouse?

Israel has made a significant name for himself with 21 fights in his MMA career. Even though he suffered his first loss at UFC259 against light heavyweight Jan Blachowicz, Adesanya has gained much respect for his courage to step out of his traditional weight class. He’s proven to be a decorated striker, a cultural phenomenonContinue reading “How has Israel Adesanya transformed into a marketing powerhouse?”

Exclusive interview with Justyna Tkaczyńska, MBA: Head of Marketing at the Polish Volleyball Federation

Are you wanting to learn how you can take your marketing skills to another level? Interested to heard from an authentic leader in the sports industry? Don’t worry, Justyna’s got you covered.