Matchroom Boxing, led by Eddie Hearn, are arguably one of the toughest promotional competitors in combat sports. What content do they make the most of?
Author Archives: Ash
Exploring the Content Strategy of Bellator MMA
Bellator MMA is growing to becoming one of the most exciting MMA promotions. How does their content strategy contribute to this achievement?
Bend It Like Beckham: What impact has the film had on Women’s Sport?
It’s been over 20 years since this film was released globally, how has women’s sport changed since then?
Exploring the content strategy of the Professional Fighters League
The Professional Fighters League, also known as the PFL, are one of the top combat sports promotions on the planet. How does their content game contribute to this success?
Exploring the content strategy of ONE Championship
ONE Championship brand themselves as ‘the home of Martial Arts’. This blog discovers how their content strategy matches up to that statement.
Exploring the content strategy of the UFC
The UFC is a leading company in the combat sports landscape with a powerful strategy to build authentic connections with its audience. Click here to see how they do it.
John Morgan: The journalist’s personal brand
John Morgan, commonly heard asking the first questions at UFC Press Conferences, is a leading journalist personality in the MMA community.
Fred Talks Fighting- the journalists personal brand
Meet Fred Beck, a 17-year-old taking over the combat sports journalism scene. Let’s explore how he’s building his personal brand.
Ariel Helwani- The journalist’s personal brand
Ariel Helwani has become one of the most pivotal names amongst MMA journalism. However, hwo has he built his personal brand?
Helen Yee- the journalist’s personal brand
Helen is a well-known journalist across the MMA landscape who’s been endorsed by ESPN, Fox Sports, Forbes and more. How has she built her personal brand?
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