Crossover athletes have proven to be hidden gems when it comes to maximising impact online and building highly engaged communities. What transferable skills can traditional athlete’s take away from this?
Author Archives: Ash
Exploring the UFCs UX Design Strategy
The UFC is one of the top sports leagues across the globe. A big reason for that is how they utilise their channels to interact with their fans, especially their website.
How can sports properties utilise ChatGPT?
ChatGPT is an artificial intelligence (AI) chatbot designed to respond to text-based enquiries and language responses. It’s a free conversational model that generates human-like text when interacting with the application. It’s fair to say ChatGPT has taken the world by storm. The app has reached 100m+ users only two months after its launch (January 2023).Continue reading “How can sports properties utilise ChatGPT? “
Content trends that stood out in combat sports during 2022
Utilising non-sporting themes to amplify athlete-driven personalities further The UFC have explored many ways to better connect with its audience. A large theme contributing to this involves Q&A sessions; the UFC decided to create a series which embraces this called No MMA Questions. The clue is in the name, MMA fighters answer questions which exploreContinue reading “Content trends that stood out in combat sports during 2022”
Content Lessons with Ash: What makes Behind-the-Scenes content thrive across sports?
Behind-the-scenes content is becoming more and more popular in the short-form content landscape we operate in. But why is this?
Content Lessons with Ash: how can creating content through memes benefit my brand?
Memes have evidently grown from little gimmicks to creating moments which from a marketer’s perspective is content gold! Find out how they can benefit your brand.
Content lessons with Ash: what methods can I adopt to improve my storytelling through my personal brand?
Storytelling is a key source that get’s people engaged through online content. How can you ensure your content game is up to scratch?
Content lessons with Ash: How can athletes make the most of Twitter bios?
When interacting with anyone, research beforehand, whether for a job interview or similar, is normal. Well, Twitter bios are an essential analogy which matches perfectly. How can we maximise them?
Content lessons with Ash- the influence of YouTube thumbnails
I’ve decided to release a brand new series called “content lessons to learn from Ash” a blog series focusing on empowering athlete’s, marketers and brands.
Transferable content lessons that traditional athletes can learn from YouTube Boxer’s – Edition 5
The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation.
Sharing lessons sports professionals can learn through sports content 