Who are the top 10 most engaged crossover athletes across Instagram?

Crossover athletes have proven to be hidden gems when it comes to maximising impact online and building highly engaged communities. What transferable skills can traditional athlete’s take away from this?

How can sports properties utilise ChatGPT? 

ChatGPT is an artificial intelligence (AI) chatbot designed to respond to text-based enquiries and language responses. It’s a free conversational model that generates human-like text when interacting with the application. It’s fair to say ChatGPT has taken the world by storm. The app has reached 100m+ users only two months after its launch (January 2023).Continue reading “How can sports properties utilise ChatGPT? “

Content trends that stood out in combat sports during 2022

Utilising non-sporting themes to amplify athlete-driven personalities further The UFC have explored many ways to better connect with its audience. A large theme contributing to this involves Q&A sessions; the UFC decided to create a series which embraces this called No MMA Questions. The clue is in the name, MMA fighters answer questions which exploreContinue reading “Content trends that stood out in combat sports during 2022”

Content Lessons with Ash: how can creating content through memes benefit my brand?

Memes have evidently grown from little gimmicks to creating moments which from a marketer’s perspective is content gold! Find out how they can benefit your brand.

Content lessons with Ash: How can athletes make the most of Twitter bios? 

When interacting with anyone, research beforehand, whether for a job interview or similar, is normal. Well, Twitter bios are an essential analogy which matches perfectly. How can we maximise them?