I never thought I’d have to write these words. In May this year, I received the biggest body blow by being told I’ve been diagnosed with Neuroendocrine carcinoma. My mind staggered to take in the doctor’s words considering there’s only so much as humans we can control.
This is my story.
I share it so others are inspired by the words of some of my combat sports heroes. In the darkest of times, these words have been the ‘words from my corner’, the pep talk I needed to pick myself up and battle on.
Jorge Masvidal, commonly known as ‘Gamebred’ is an MMA veteran with over 30 wins across his career.
His most prospective moments during his career include gaining the fastest knockout in UFC history against former wrestling champion Ben Askren. This occasion led to the UFC wanting to capitalise on this by creating a new belt called the ‘BMF belt’, which signified the UFC’s appetite to be recognised as a global entertainment business.
This alone came from the star power of Jorge Masvidal.
Interestingly, Jorge Masvidal’s star power has been generated against the odds by remaining authentic and recognised for his fighting style.
What exactly is my desired sports industry legacy?
Ash’s Sports Talk has been an integral part of building my personal brand to gain recognition in the industry, a major reason for receiving my position as a Digital Content Executive at Oporto Sports.
You can view my portfolio here in terms of my achievements.
Now, my legacy lies in the desire to support athletes, brands, and other passionate combat parties through the power of athlete-driven marketing, storytelling, content creation and other digital marketing methods, which I’m always happy to chat more about.