I never thought I’d have to write these words. In May this year, I received the biggest body blow by being told I’ve been diagnosed with Neuroendocrine carcinoma. My mind staggered to take in the doctor’s words considering there’s only so much as humans we can control.
This is my story.
I share it, so others are inspired by the words of some of my combat sports heroes. In the darkest of times, these words have been the ‘words from my corner’, the pep talk I needed to pick myself up and battle on.
Khabib Nurmagomedov is classed as one of the ‘Greatest Of All Time’ across the MMA community.
Although this is critiqued by some, considering he retired at 32 years old, for the unfortunate reason that his father, Abdulmanap Magomedov, passed away at 57 years old in 2020 due to COVID complications.
Abdulmanap was a pivotal puzzle piece not only in Khabib’s life but also in his career. For this reason, Khabib didn’t feel it was right to continue competing without his father’s influence in his corner.
However, Khabib’s passion for MMA lives on as he’s become a coach and has set up his own MMA promotion called Eagle Fighting Championships.
This venture aims to encourage more fighters from his background to be granted similar opportunities to him through his profile.
What exactly is my desired sports industry legacy?
Ash’s Sports Talk has been an integral part of building my personal brand to gain recognition in the industry, a major reason for receiving my position as a Digital Content Executive at Oporto Sports Management.
You can view my portfolio here in terms of my achievements.
Now, my legacy lies in the desire to support athletes, brands, and other passionate combat parties through the power of athlete-driven marketing, storytelling, content creation and other digital marketing methods, which I’m always happy to chat more about.
Sharing lessons sports professionals can learn through sports content 