Another week of fight content emerges including promotion for Derrick Lewis vs Chris Daukaus, Jake Paul vs Tyron Woodley 2 and more.
The Beast taking the mic at the UFC
None other than Derrick Lewis will be looking to get back to winning ways this weekend against Chris Dakaus at UFC Fight Night.
Ahead of the bout, the UFC have compiled popular footage of Derrick taking the mic through an IG carousel. His most popular moment was when Joe Rogan asked him why he took his shorts off, and Lewis responded, “my balls were hot” which accumulated millions of views online.
Moments like this are what can enhance the UFC reaching new audiences through viral and meme-related content.
The build-up begins for Jake Paul vs Tyron Woodley 2
This weekend we will see if Jake Paul will go 5-0 in his unorthodox boxing career or whether Woodley will throw a spanner in the works to avenge his loss earlier this year to Paul.
Docuseries’ is an effective way at sharing the story of athletes ahead of competition. It keeps fans enticed to the occasion and is a chance for creators to produce their own content through reactions and other content formats.
We’re in an era where athlete-driven marketing is orientated around exceptional storytelling and sharing your personality amongst your audience to build a powerful online community.
That was a nice kick
ONE Winter Warriors 2 had taken place yesterday and it saw Murad Ramazanov take on Zebastian Kadestam. Ahead of their bout, ONE promoted Murad hitting the bag in front of his son to inspire the young boy.
Ramazanov’s son said to his dad, “that was a nice kick” after a few kicks on the punchbag. The video has over 522k views which demonstrates the appreciation the ONE audience have for this type of content.
What made this clip so engaging is it triggers and emotion from the viewer. A bit of father and son bonding is something that many humans can appreciate and ONE have applied this concept for it to empower their brand and the sport of MMA.
Ever wondered what fighters think to themselves before fighting?
Well, BT Sport might’ve answered that for you, to a degree! None other than Bella Mohammed is fighting this weekend against Stephen ‘Wonderboy’ Thompson at UFC Fight Night.
The UFC BT Sport content team have created a parody voiceover of what is supposedly Belal’s pre-fight thoughts.
The clip has over 32k views which demonstrate the engagement UFC BT Sport’s audience are showing towards content like this.
Alex Volkanovski receives his black belt
Alex had a big achievement to share on IG this week, he’s finally got his black belt! This is a high accolade for any fighter as it gives them credibility in their respective martial art.
The clip has over 200k views and demonstrates the engagement Volkanovski’s audiences have in following his achievements and journey. A key part of building a personal brand is taking your audience on your journey for them to be your community spirit.
That’s a wrap! What was your key content insight this week?
Sharing lessons sports professionals can learn through sports content 
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