Hooked on fight content- 20.11.21

Another week passes, and once again, a dull moment never exists in the fight business. This week, I look at BT Sport Boxing’s coverage of Alvarez vs Plant, Adesanya creating a storytelling piece, Mokaev promoting his arrival at the UFC, Darren Till showing off his wrestling defence and a return of Khabib Nurmagomedov!

Words exchanged between Canelo Alvarez and Caleb Plant

It’s been over two weeks since we saw Canelo Alvarez become boxing’s undisputed middleweight champion; it’s a moment that will be remembered for a lifetime, especially with this clip from BT Sport Boxing.

Canelo and Caleb had a heated rivalry leading up to this fight; however, they’re paid respect to each other after their contest. The video is BT Sport Boxing’s most engaged IG clip with over 400k views and 57k likes.

Moments of sportsmanship are always an effective content piece because they provoke strong emotions out of the viewer. The moment someone shows respect or sportsmanship towards their opponent, it’s a chance for the viewer to change their opinion on that athlete.

Israel Adesanya: nosebleeds to nosebleeds

The last stylebender reflects on becoming the UFC’s middleweight champion, which started six years ago when he watched Robert Whittaker defeat Uriah Hall as a fan.  

If you’ve been following my blog for a while, you’ll know I’m a fan of how Izzy creates content. He takes his YouTube channel seriously and isn’t afraid to be different across his social channels.

This IG carousel he’s shared is essentially short-form storytelling. It’s what entices helps to transform your audiences into a highly engaged community who’ll follow your legacy.

Muhammad Mokaev’s IG live with Hasbulla

A couple of days ago, Muhammad officially became the youngest fighter to sign with the UFC. The 21-year-old is currently 6-0 in his professional career and rightfully has high hopes for the future.

On Friday, Muhammad had an IG live session with social media sensation Hasbulla Magomedov, which lasted under 2.5 minutes. Mokaev posted the analytics on his Twitter, and the two reached over 34.5k accounts, 13.7k concurrent viewers and 5.9k content interactions.

This caught my eye as athletes don’t typically share their social media insights with their fans. On the other hand, Hasbulla has skyrocketed to fame, especially recently appearing as a fan at UFC267. Hasbulla and Muhammad both come from Dagestan, meaning they both likely share a community of fans.

As an athlete, it’s key to recognise when you have a synergy with someone; it’s worth collaborating in some shape or form. Whether through content or another avenue, it’s a chance to boost your reach and your audience.

Darren Till shows off his wrestling defence

The Scouse fighter shares previous fight clips where he demonstrated impressive takedown defence in the UFC. His last fight against Dereck Brunson was one that Darren took with a pinch of salt, considering how skilled Brunson is at wrestling.

The video is Till’s most engaged one this month, accumulating over 500k views. Sharing fight clips like this is a chance to tease a return to the Octagon or create conversation amongst your fan base.

Daniel Cormier interviews Khabib Nurmagomedov for EA Sports

To promote UFC4’s prime icons update for Khabib Nurmagomedov, EA Sports organised an interview between the former 29-0 lightweight champion and his good friend and UFC legend, Daniel Cormier.

The interview highlights the rise of Khabib’s latest prodigy, Islam Makhachev. Khabib and Daniel talk about his development through the UFC, and it was filmed before his fight against New Zealand’s Dan Hooker.

EA Sports captured some of their game footage during the interview, featuring Islam alongside intro and outro sequences of their prime icons updates. EA Sports has effectively found a way to get involved in one of the UFC latest events through content creation to promote an exclusive game feature.


That’s a wrap! What was your key insight this week?

Published by Ash

I'm a First-Class Graduate in Sports Business Management who has worked across Local Government, Sport and the Third Sector. Throughout my career, I've developed a thriving passion to promote sport being used as a tool to bring positivity to the world we live in. This ethos has inspired me to create a website which champions this value through comprehensive online content for you to gain value from. Join me on this journey of discovering what sport can do to enhance society.

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