Mojahed Fudailat is a short film and animation maker known for producing UFC parody videos. He’s become a viral sensation amongst the MMA community with 297,000 YouTube subscribers, 315,000 Instagram followers, and 33,800 Twitter followers. He’s followed by major brands and personalities across combat sport, including UFC Champion, Kamaru Usman, British broadcaster, BT Sport, and Mayweather Promotions. What does Fudailat’s passion teach us about the power of meme marketing?
Memes are great storytellers for new audiences
The video graphics Mohajed creates have an eye-catching appeal. They’re hysterical and realistic and would work well if the UFC ever considered pursuing a cartoon series! These traits make his videos comprehensive towards younger audiences who may not be traditionally enticed into Mixed Martial Arts (MMA) content.
Fudailat’s content frequently gains more YouTube views than most UFC official highlights. The recent UFC Vegas 22 highlights between Dereck Brunson vs Kevin Holland acquired 146,000+ views, whereas Fudailat’s parody accumulated 201,000+ views. This demonstrates that meme marketing tactics provide an alternative avenue at storytelling to a broader audience.
Work with the algorithm
Memes are arguably the most sharable content on the internet to date. The funnier the meme, the more traction it will likely receive. Once the content is shared, it will likely be saved on whatever app it’s engaged on, which is also highly favoured by Social media algorithms. Mojahed’s content creates a unique emotional connection through his hysterical storytelling, which increases the likelihood of his work being shared and saved.
Cultural relevance is key
Remaining culturally sensitive is fundamental to drive optimum engagement. Mojahed’s content is influenced by UFC events with a twist of comedy influenced by entertainment culture icons. He delivers this through producing audio clips, voice recordings, and even special characters through the UFC themed videos. These assets come from personalities who aren’t typically associated with MMA. This meme marketing incentive bridges the gap closer between the UFC and other subcultures to leverage further reach to other culture-graphics in and out of sport.
Mass media exposure
Over time, Fudailat has gained publicity from MMA commentator, Joe Rogan, reacting to his content. Mojahed has feated on podcasts such as Pure Evil MMA and My MMA News. This shows the demand and attention effective meme marketing can bring to a mass-market.
Mojahed has illustrated the power behind sports meme marketing to utilise optimum engagement through creating shareable and culturally relevant content. The ability to tell a story to a younger audience holds formidable leverage for many sports brands.